Super Bowl 58 between the Kansas City Chiefs and San Francisco 49ers is shaping up to be the most-viewed NFL championship game of all-time. NFL odds for the official viewership set by one sportsbook is 117.5 million viewers with the Over heavily juiced. That same book sets the female viewership share at 46.5% thanks to the expected appearance of Taylor Swift.
The game attracts many causal observers who, quite frankly, do not come to talk about the Chiefs’ pursuit of a dynasty or what their Super Bowl odds are. They don’t care about the schematic edge inherent to Christian McCaffrey’s mere presence. If you find yourself watching the game with some of these “fans” you can debate when to kick a field goal or when to go for a fourth down with these kinds of friends, but you will be talking to yourself.
They’ll be watching the broadcast just like you, but they won’t be as devoted to the action after each snap. Covers’ free NFL picks page has you covered on those plays.
Let’s break down some of the Super Bowl broadcast markets that casual viewers are more interested in, including some markets I’ve created myself for the occasion.
